Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
Here's a quick rundown of some of the most common digital marketing tactics and the channels involved in each one.
This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include:
1.)Websites.
2.)Blogs.
3.)Infographics.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. The types of emails you might send in an email marketing campaign include:
1.)Blog subscription newsletters.
2.)Follow-up emails to website visitors who downloaded something.
3.)Customer welcome emails.
4.)Holiday promotions to loyalty program members.
5.)Tips or similar series emails for customer nurturing..
